Product Marketing Team is responsible for designing best marketing strategies for our games. It all starts with identifying right target audience, understanding their interests and looking for ways to catch their attention. Both analytical and creative thinking are needed to understand how to reach the target group in the digital world which is oversaturated with ads. 

To develop an effective marketing strategy, we need to; i. follow market trends closely, ii. analyze data to understand behavior of the target audience, iii. have hypotheses about different ways to catch the audience, iv. work together with Marketing Artists for new creatives, v. test creatives to find the best performing ones and vi. apply learnings to future projects. This systematic approach is essential to have a long-term successful marketing strategy. 

We mostly work on the initial step of user journey where they first interact with our games through ads, so this first experience should be well-designed to maximize experience on rest of the user journey.

As Product Marketing Team, we commit to move our games to worldwide hits by thinking outside the box and acting in light of data.